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Investor Overview · Pre-Seed · Confidential

The Hormonal Intelligence Operating System for Women.

Welcome to the age of knowing yourself. Built for the 1.1B women entering menopause globally — with zero centralized support.

See the Product Request Materials

1.1B

Women entering menopause globally by 2030

$60B+

FemTech market projected

Ages 38–65

Core addressable demographic

The Problem

Women Are Blindly Navigating Hormonal Transitions.

Scale of the gap

50M women in the U.S. are in perimenopause or menopause — with no centralized digital platform to support them through every stage.

Productivity impact

80% report symptoms — including hot flashes, brain fog, and sleep disruption — impacting work performance. Yet hormone care remains reactive and fragmented.

Diagnostic failure

The average woman sees 3–5 providers before receiving any clarity on the source of her symptoms. Perimenopause can begin in the late 30s — rarely screened that early.

Overlapping crises

Postpartum hormone depletion and early perimenopause frequently overlap for women 38–45 — yet existing apps treat these as entirely separate conditions.

This isn't a wellness gap. It's a multi-billion dollar failure in healthcare and productivity — affecting every woman aged 38 to 65, and it's been ignored for decades.

Founders' Story

We came to Knowher from different life stages — and the same systemic failure.

At 38, one of us was navigating unexplained symptoms that overlapped postpartum recovery and early perimenopause. She was told it was "just stress."

The other was diagnosed with cervical cancer and forced into menopause through treatment — only to discover there was no structured support for what came next.

We realized this wasn't a personal gap. It was a systems gap. Millions of women aged 38–65 are navigating hormonal transitions without clarity, continuity, or predictive care.

We're building the system that should have existed for decades.

Founders Photo

Why Now

The infrastructure exists. The data exists. The demand exists.

The intelligence layer does not. Five forces have converged to make this the exact right moment.

+

Later Parenthood

Women having children at 38–42 creates unprecedented overlap between postpartum and perimenopause — an entirely unserved cohort.

+

Wearables at Scale

Wearable adoption is at an all-time high — creating the real-time biometric data layer (including hot flash detection) that Knowher runs on.

+

AI Personalization

AI-driven personalization is now normalized and expected — the technology for our intelligence engine is ready and proven.

+

Cultural Shift

Cultural openness around menopause is finally accelerating. The stigma window is closing — the market is opening fast.

+

Employer Funding

Employers are increasingly funding women's health benefits — unlocking a B2B PMPM channel alongside DTC subscriptions.

"Midi Health raised $100M Series D at a $1B valuation in February 2026 — with stated AI-predictive expansion. The category is being validated. Knowher is defining it."

The Product OS

Knowher predicts what your body will need before symptoms appear.

Three intelligence pillars working in concert — not a symptom tracker. An operating system for every woman aged 38–65.

Core Platform

Hormonal Intelligence Engine

  • Symptom + wearable + lab sync
  • Hot flash tracker — timing, intensity & pattern
  • Longitudinal tracking & predictive modeling
  • Horizon Alerts — days before symptoms escalate
  • Partner alerts (opt-in)
Personalization

Protocol Layer

  • Nutrition guidance
  • Movement recommendations
  • Personalized supplement stack
  • Sleep health optimization
  • Sage AI — voice-enabled hormone coach
Monetization Layer

Integrated Ecosystem

  • Supplement marketplace
  • Affiliate + owned SKUs
  • Expert AMAs + peer community pods
  • Coaching hub
  • Telehealth integration (Phase 2)

Live Product Demo — Interactive Prototype

Knowher app preview
Try the Live Demo  ↗

Opens in your browser — fully interactive prototype

Market Opportunity

1.1B Women.
Zero Operating System.

Hormonal health for women 38–65 is one of the largest underserved verticals in healthcare — with no longitudinal intelligence layer.

TAM · Total Addressable
$12B
200M digitally engaged midlife women globally · $60/year average subscription equivalent
SAM · Serviceable
$900M
50M U.S. women in perimenopause/menopause (ages 38–65) · 15M viable digitally-active users
SOM · 3–5 Year Target
$6–15M
100K–250K paid subscribers at $15/mo base · Excludes commerce, clinical, and employer revenue
500M
Women currently in peri/menopause globally
50M
U.S. women in peri/menopause
80%
Women control household healthcare decisions
$60B+
FemTech projected market size

Business Model

Recurring Subscription Today. Platform Revenue Tomorrow.

Base Tier
$15
per month
or $150/yr — 2 months free
  • Personalized symptom tracking
  • Hot flash tracker
  • Hormone education + insights
  • Community pod access
  • Data dashboard
Most Popular
Premium Tier
$30
per month
or $300/yr — 2 months free
  • Everything in Base
  • Sage AI — voice hormone coach
  • Lab integration + interpretation
  • Wearable sync + Horizon Alerts
  • Coaching hub access
  • Partner alerts (opt-in)
Commerce + Partners
Future
expansion layer
 
  • Affiliate supplement revenue
  • 10–20% commission model
  • Telehealth revenue share
  • Employer PMPM partnerships

$11M+ ARR on 100,000 users.

Strong recurring base with expanding ARPU as commerce, clinical, and employer channels layer in. Annual plan adoption drives 4.5x LTV vs. monthly.

$11M+
ARR at 100K users

The Flywheel

Data Density Builds the Moat.

Every woman who joins makes Knowher smarter for every other woman. The longer they stay, the better it gets — and the harder it is to leave.

01

User logs symptoms

Wearable + lab sync. Hot flash timing, intensity, duration. Every data point improves the model.

02

Dataset expands

More engagement = more data. Retention increases as personalization deepens across the 38–65 age span.

03

Predictive model improves

Recommendations become more accurate. Horizon Alerts fire earlier. Trust compounds over time.

04

Defensibility grows

Knowher builds the largest longitudinal dataset of women 38–65 navigating hormonal transition. That dataset is the moat.

◎

Data density → Personalization → Retention → Defensibility → Intelligence Engine. The flywheel is the business model.

The Ask

Pre-Seed Round.

Raise amount undisclosed. To build the foundational Hormonal Intelligence platform and launch to 10,000 users — positioned for institutional Seed at $3–5M ARR within 18 months.

Capital Allocation

Product Engineering45%
Growth + Community30%
Clinical + Content10%
Operations + Legal15%

12-Month Milestones

Waitlist campaign targeting 10,000+ signups pre-launch

500-woman founding beta cohort (months 1–3)

Full MVP build and public launch on iOS

10–20K paying subscribers · $600K–$1.2M ARR

Positioned for institutional Seed within 18 months

Most pre-seed health platforms raise before they build. We're raising to build it right — with the team, infrastructure, and data model that makes the intelligence layer actually work. Knowher is intentionally pre-revenue. We are using pre-seed capital to build the right foundation, not rush a launch on top of an incomplete one.

The Team

Built by operators. Driven by experience.

D

Des Wilson-Trueblood

CEO · Co-Founder

15 years scaling beauty and CPG brands from zero to exit. As COO of Freck Beauty, grew revenue to $8M, co-led Seed + Series A fundraising, achieved EBITDA-positive, and guided the brand through acquisition.

Expert by experience — Des is a cancer survivor who entered medically induced menopause and navigated the system alone. She didn't build Knowher because it was a market opportunity. She built it because it didn't exist when she needed it most.

Freck Beauty COO Acquired Seed + Series A Sephora Launch Fractional COO · LUMIELL
N

Natalia Salter

CXO · Co-Founder

Founder and creative operator with 15+ years in the music industry, with deep expertise in storytelling, audience engagement, and cultural insight. In 2024, launched a wellness-focused floristry brand with an immediate high-profile client base.

Driven by her own experience with perimenopause, Natalia co-founded Knowher to address the lack of modern, personalized support for women navigating hormonal transitions.

Creative Operator Brand Builder Community Architecture Wellness Founder

Get in Touch

Let's build this together.

Knowher is in active conversations. We welcome introductions from aligned investors, strategic partners, and clinical advisors.

Des Wilson-Trueblood · CEO
des@knowherwellness.com
Natalia Salter · CXO
natalia@knowherwellness.com

Request Investor Materials

Full pitch deck, financial model, and one-pager available upon request.

Thank you.

Des will be in touch within 48 hours.